Google Ads Management for HVAC Companies
Google Ads built to buy installs and repairs, not tune up calls. We run the account, wire the tracking underneath it, and report in booked jobs.
Metric Minds Marketing runs Google Ads for HVAC companies as one system: separate campaigns for emergency repair, replacement and maintenance, calls counted as conversions only when a real conversation happened, and closed jobs from the dispatch software sent back into Google so the bidding learns to find buyers. Every engagement starts with a free Revenue Forensic Audit of the existing account.
HVAC companies whose ads produce calls but not installs
The account runs. Cost per lead looks fine. The schedule fills with tune up calls and price shoppers, and the install board does not move. That is the account we take over.
We rebuild it around the job, not the click. Then we run it, every week, and report in booked revenue.
Same platform, same budget, very different year.
Find out which campaign is buying your installs
The Revenue Forensic Audit opens your Google Ads account and your job records side by side, live on one call. Free. You keep the findings either way.
Book Your Revenue AuditThe account, and the wiring underneath it
Campaigns split by job
Emergency repair, replacement, maintenance and brand each get their own campaign, budget and landing page, so the cheapest caller never trains the whole account.
Calls counted properly
Tracking numbers on every ad. A call counts only past a real conversation. The tap on the phone number stops being the thing Google chases.
Closed jobs sent back to Google
Installs and repairs from your dispatch software imported as conversions with their value, so the bidding learns which searches produce a $12,000 replacement.
Search terms cleaned weekly
Jobs, salaries, parts, how to and window unit searches cut before they spend. The single cheapest fix in most HVAC accounts, and the one most often left undone.
Florida seasons built in
Repair budget peaks with the heat. Replacement runs through the cool months with financing. Brand never turns off. Nothing goes dark in November.
Reports in booked jobs
Not clicks. Not leads. Which campaign produced which installs, every month, in the language you run the business in.
- Your Google Ads spendRepair, replacement, maintenance
- Booked installs and repairsTraced to the campaign that produced them
Want the full reasoning before you call? We wrote it out for owners. Read Google Ads for HVAC Companies
Three steps from here to a rebuilt account
Book the audit One call, thirty to forty five minutes. We open your Google Ads account and your job records together and show you where the spend is buying tune up calls instead of replacements.
Get the roadmap You leave with the leaks named and a plan to fix them, whether or not we work together. Most owners see the real picture of their own account for the first time on this call.
We rebuild and run it If the leaks are worth fixing and we are the right fit, we take over the account, wire the tracking, and report in booked jobs from month one.
Frequently asked questions
How much does HVAC Google Ads management cost?
It depends on the size of the account and how much of the tracking has to be built. Every engagement starts with the free Revenue Forensic Audit, so the price you see is attached to specific leaks and a specific plan, never a generic package.
What ad budget does an HVAC company need?
Enough for each campaign to produce a readable number of booked jobs a month. In a Florida market in season that is rarely under a few thousand dollars a month. The honest number comes from your own cost per click, contact rate, close rate and job value, and we run that math on the audit call.
Do you only work with HVAC companies in Tampa Bay?
No. Metric Minds Marketing is based in Brandon and works with HVAC companies across the country. The seasons change from market to market. The system does not.
Do you also run Local Services Ads?
Yes, where it fits. Local Services Ads win the emergency repair caller. Google Ads search wins the replacement buyer who is still deciding. We run them for different searches so you are not paying twice for one customer.
Which campaign is buying your installs?
The Revenue Forensic Audit answers that live on one call, free, with your account open. That is exactly where Metric Minds Marketing starts building your Revenue Circuit.
Book Your Revenue Audit