Google Ads Management for Roofing Companies
Google Ads built to buy signed roofs, not estimate requests. We run the account, wire the follow up underneath it, and report in contracts.
Metric Minds Marketing runs Google Ads for roofing companies as one system: separate campaigns for leak repair, replacement and inspection, a brand campaign that keeps storm chasers off your company name, signed contracts sent back into Google with their value so the bidding learns the difference between a $600 repair and a $28,000 roof, and an automated follow up sequence for the two weeks after every quote. Every engagement starts with a free Revenue Forensic Audit.
Roofers with a full estimate calendar and a thin contract board
The account produces quotes. The estimator drives all week. The homeowner collects a fourth bid, takes the lowest one, or never calls back. The report says the month was a success.
We rebuild the account around the signed contract, and put the follow up in place that wins the twelve days after the quote.
In roofing, the lead is the cheap part. The job is won or lost in the two weeks after it.
Find out which campaign is buying your signed roofs
The Revenue Forensic Audit opens your Google Ads account and your contract records side by side, live on one call. Free. You keep the findings either way.
Book Your Revenue AuditThe account, and the wiring underneath it
Campaigns split by job
Leak repair, replacement, inspection and brand each get their own campaign, budget and landing page, so the ninety second leak caller never outbids the three week replacement buyer.
Your company name protected
A brand campaign that never turns off. After a named storm, a chaser buying your name for a few dollars a click is buying your past customers.
Contracts sent back to Google with their value
Signed roofs imported as conversions with the contract amount, so the bidding learns a $28,000 replacement is worth chasing harder than a $600 repair.
The two weeks after the quote
A text in five minutes, a call within the hour, follow ups on day three, seven and twelve that nobody has to remember. The same leads sign at a different rate.
Insurance and financing on the page
Replacement landing pages that answer the inspection, wind mitigation and financing questions before the phone rings. A different quality of caller.
Reports in signed contracts
Which campaign produced which roofs, every month, in the language you run the business in. Not clicks. Not estimate requests.
- Your Google Ads spendRepair, replacement, inspection
- Signed roofsTraced to the campaign that produced them
Want the full reasoning before you call? We wrote it out for owners. Read Google Ads for Roofing Companies
Three steps from here to a rebuilt account
Book the audit One call, thirty to forty five minutes. We open your Google Ads account and your contract records together and show you where the spend is buying estimate requests instead of roofs.
Get the roadmap You leave with the leaks named and a plan to fix them, whether or not we work together.
We rebuild and run it If the leaks are worth fixing and we are the right fit, we take over the account, build the follow up, and report in signed contracts from month one.
Frequently asked questions
How much does roofing Google Ads management cost?
It depends on the size of the account and how much of the follow up and tracking has to be built. Every engagement starts with the free Revenue Forensic Audit, so the price is attached to specific leaks and a specific plan.
Is this better than buying roofing leads?
Purchased leads are shared with several roofers and arrive after the homeowner has been called twice. A Google Ads lead is yours alone. It only pays if the account is built to buy replacements rather than estimate requests and the follow up wins the two weeks after, which is the part we build.
What happens during storm season?
The accounts that survive a named storm were already running, with conversion data Google can lean on, and with a brand campaign protecting the company name. We build for that before the season, not during it.
Do you only work with roofers in Florida?
No. Metric Minds Marketing is based in Brandon and works with roofing companies across the country. The storms and the insurance rules change from market to market. The system does not.
Which campaign is buying your signed roofs?
The Revenue Forensic Audit answers that live on one call, free, with your account open. That is exactly where Metric Minds Marketing starts building your Revenue Circuit.
Book Your Revenue Audit